On December 10th, 2024, Balenciaga will debut This is a Balenciaga Campaign by Juergen Teller, a series of photographs accompanied by a video co-created by Teller and his wife and creative partner, Dovile. The video is narrated through a light-hearted conversation between the two, reflecting on their work and creative process, exploring the act of creation as conceptual inspiration.
The images feature Olympic medalist pistol shooter Kim Ye-Ji alongside athlete and model Romeo Beckham, singer Kim Petras, and models Sua Lee, Khadim Sock, and Akolde Meen—sitting or reclining on select pieces from Demna’s personal collection of vintage furniture in front of landmarks and in the city’s various neighbourhoods, as a tribute to Paris.
The talents carry a range of new Balenciaga bags, including the Hampton Carry All—a spacious bag in structured box calf leather with a decorative Bel Air-inspired front flap; the Rodeo Tote—a sleek addition to the line with its signature turn-lock closure; and the Hourglass Pochette—a compact clutch iteration of the House's signature Hourglass bag. Also featured is the Rodeo Top Handle bag, a new version of the Rodeo, crafted from supple matte calfskin with versatile closures for multiple styling options; Le City; and the Bel Air Bag.
Still-life images reveal Balenciaga footwear, eyewear, jewerly, and bags including the new Monday Sneaker and Bel Air Sandal, and showcase the Nano Choker, Nano Sunglasses, Basketball Sneaker, and a variety of handbag styles, including the Bel Air shoulder bag, Holdall Bowling Bag, Hourglass Pochette, Rodeo Top Handle Bag, Le City Bag, and Rodeo Tote bag.

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