On January 6, 2025, Balenciaga will debut its New Year series through videos directed by Lucca Lutzky, accompanied by still imagery.
Actress and singer Yang Chaoyue, model Bing Bing Liu, and actress Zhang Xiaofei star in the campaign, showcasing the New Year series alongside pieces from the Spring 25 collection.
The New Year series will be available in select Balenciaga stores worldwide and on balenciaga.com and balenciaga.cn.

Filmed in relaxed home settings, the videos capture intimate moments reflected in mirrors as the talent prepare for New Year festivities.
Through heartfelt voiceovers, they share uplifting reflections on anticipating good fortune and honoring cherished New Year traditions.

The series features new ready-to-wear styles, including hooded denim and flannel jackets, a leather taxi jacket, hoodies, sweatpants, and t-shirts.
Each piece is adorned with the New Year series motif: a patched monogram Balenciaga logo with a washed, frayed finish.

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On January 16, 2025, Balenciaga launches the Balenciaga Snake Game to celebrate the New Year of the Snake. Seamlessly blending tradition, nostalgia and innovation, it reflects the House’s commitment to reimagining familiar experiences through a forward-thinking lens.
This interactive release updates a classic video game genre for today’s audiences using smartphones, creating a modern yet nostalgic experience. Accessible via QR codes in select Balenciaga stores or through a dedicated link on balenciaga.com and the House’s social media channels, the Balenciaga Snake Game invites global audiences to join the celebration.
Top players in each region will be eligible to win exclusive rewards, including limited-edition handheld consoles and keychains, recalling the spirit of timeless retro games.