Sneaker Campaign
![](https://balenciaga.dam.kering.com/m/17fd28bd32956c0d/Medium-EDITO_MB_3XL-SNEAKER-CAMPAIGN_1_1600x2400px_2x3.jpg)
![](https://balenciaga.dam.kering.com/m/7341643fe89a3104/Medium-EDITO_MB_BANNER_-SNEAKERS_CAMPAIGN_01_1600x2400_2x3.jpg)
On August 20th, 2024, a series of portraits showcasing Balenciaga footwear
launches with a spotlight on the 3XL Sneaker. The images are part of a new
campaign highlighting Balenciaga’s latest athletic-inspired footwear.
In photographs taken by Chris Lensz, models Daniel and Lise wear the iconic sneakers in a monochromatic eggshell colorway, shot in a domestic setting.
The 3XL Sneaker, available now in Balenciaga stores and on balenciaga.com, exaggerates elements of an archetypical high-performance running shoe with a super-wide silhouette. Technical mesh in varying scales and thick slaces add to a unique overall texture.
The shoe’s combined shape, complexity of design, and visual details create an almost illusory effect, where edges and surfaces are seemingly expanded as if with a magnifying tool. A distressed version evokes the 3XL’s original vintage inspiration.
In photographs taken by Chris Lensz, models Daniel and Lise wear the iconic sneakers in a monochromatic eggshell colorway, shot in a domestic setting.
The 3XL Sneaker, available now in Balenciaga stores and on balenciaga.com, exaggerates elements of an archetypical high-performance running shoe with a super-wide silhouette. Technical mesh in varying scales and thick slaces add to a unique overall texture.
The shoe’s combined shape, complexity of design, and visual details create an almost illusory effect, where edges and surfaces are seemingly expanded as if with a magnifying tool. A distressed version evokes the 3XL’s original vintage inspiration.