About Balenciaga Music
As music is an inherent part of Balenciaga’s culture and creative force, the Balenciaga Music platform was conceived to offer a 360 experience that includes hand-selected playlists, limited-edition merchandise, exclusive content, and interactive campaigns. It introduces mixes made by a variety of artists working all over the world through a large variety of genres, individually selected by Demna. These artists are invited to share their musical influences, collaborate on products, and/or produce original compositions—especially for Balenciaga. The platform also catalogues sounds created for runway shows and other activations. The development of new technology, such as wearable NFC chips, allows for special listening experiences within this ever-evolving project.
LAST COLLABORATION
The series—an exclusive release available immediately in select Balenciaga stores worldwide and on balenciaga.com—includes T-shirts, zip-up hoodies, and silk twill flags featuring a Britney Spears autograph print and archival imagery by Rankin and Steven Klein. Accompanying these are caps embellished with pierced brims and bejeweled, studded detailing. The pieces are treated with aged finishes that recall vintage album merchandise and are adorned with handwritten-style artwork— effecting the look of a cherished, autographed keepsake.
“I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House. I hope my fans love it as much as I do! These are some of my favorite images from such an amazing time in my career and life, and I’m so excited to share it with everyone,” said Britney Spears.
To accompany the series, an exclusive playlist curated by Britney Spears highlights music from her personal archive, as well as songs that have inspired her. A dedicated Balenciaga Music Hub page on balenciaga.com provides links to various streaming platforms—including Apple Music and Spotify—giving global listeners access to her playlist.
Launching alongside the playlist is the Britney4ever EP by BFRND, featuring the official release of his “Gimme More” remix—the soundtrack of the Balenciaga Summer 25 Collection—and a new remix of “Oops!… I Did It Again,” commemorating the song’s 25th anniversary. The Britney4ever EP will be released under Sony Music and will be available to stream on Spotify and Apple Music via BFRND’s artist page.
BFRND is the French composer and musician behind the Balenciaga sound. Known for his genre-defying style, he has composed original soundtracks for every Balenciaga presentation since 2017, playing a central role in shaping the House’s creative and cultural impact through music.
“Britney is a trailblazer, she defined pop music and inspired generations of artists, reworking her legacy is a great honor.” said BFRND.
Explore and listen Balenciaga's last collaboration playlist
ALL PLAYLISTS
