Balenciaga | Under Armour
On November 7th, 2024, the Balenciaga | Under Armour Series first seen during the
Balenciaga Spring 25 show in Shanghai launches globally. The products within this
launch—men’s and women’s ready-to-wear, sneakers, bags, jewelry, sunglasses, and
accessories—appear in a dedicated campaign lensed by photographer and
videographer Joseph Kadow, and will be available in select stores worldwide and on
balenciaga.com.
Slow motion videos depict models Léa and Gedeon running in products from the Balenciaga | Under Armour Series, captured in the dynamic style of archetypal sportswear commercials. Stills from the video footage are combined with still-life imagery that focuses on products that meld American sportswear manufacturer Under Armour’s technical expertise with Balenciaga’s savoir-faire and silhouettes. The UA logo, centered over a classic Balenciaga stamp is ubiquitous throughout the series, appearing as insignias, prints, and embroideries, alongside the House’s signature Loop Sports Icon logo.
Slow motion videos depict models Léa and Gedeon running in products from the Balenciaga | Under Armour Series, captured in the dynamic style of archetypal sportswear commercials. Stills from the video footage are combined with still-life imagery that focuses on products that meld American sportswear manufacturer Under Armour’s technical expertise with Balenciaga’s savoir-faire and silhouettes. The UA logo, centered over a classic Balenciaga stamp is ubiquitous throughout the series, appearing as insignias, prints, and embroideries, alongside the House’s signature Loop Sports Icon logo.
Balenciaga | Under Armour
The series features ready-to-wear items including UA’s hallmark athletic base layer
pieces, and innovatively constructed reversible garments including windbreakers,
quarter-zip pullovers, and track suit separates. A nylon tracksuit jacket reverses into
a denim zip-up jacket, while soft jersey and fleece interiors on other items
simultaneously act as comfortable linings, and offer the wearer two distinctive
styles in one garment.
Co-branded special editions of the Balenciaga Runner, 3XL, and the new Hyper Sneaker form the series’ footwear offering. The new collaboratively developed style is informed by UA’s footwear prowess and Balenciaga’s exploration of archetypal sports shoes; its anatomic sock-like upper envelops the foot, with the ribbed material reinforced by glossy panels and decorated with Balenciaga | Under Armour co-branding.
Co-branded special editions of the Balenciaga Runner, 3XL, and the new Hyper Sneaker form the series’ footwear offering. The new collaboratively developed style is informed by UA’s footwear prowess and Balenciaga’s exploration of archetypal sports shoes; its anatomic sock-like upper envelops the foot, with the ribbed material reinforced by glossy panels and decorated with Balenciaga | Under Armour co-branding.
Jerseys, track-pants, shorts, base-layer tops, and other archetypal garments are
proposed as hybrid trompe-l’oeil pieces, appearing as individually layered garments,
but in actuality fused together as one. Also offered are zip-up hoodies, sweatpants,
and other garments and accessories, including Balenciaga’s signature baggy denim,
interspersed with UA’s sportswear detailing.
Silver plated jewelry recontextualises the UA logo as the turn-lock clasp of a heavy choker necklace, and as hoop and stud earrings. Sleek, single-mold wraparound sunglasses place it in between the eyes, on an ergonomic nose bridge.
A leather lined hoodie tote transforms a zip-up hoodie into a functional shoulder bag, with the hood forming its handle. Duffle bags, backpacks, and crossbody messenger bags are reimagined in shiny leather, or realised in recycled nylon with the House’s signature washed, pierced, and distressed finishes.
Silver plated jewelry recontextualises the UA logo as the turn-lock clasp of a heavy choker necklace, and as hoop and stud earrings. Sleek, single-mold wraparound sunglasses place it in between the eyes, on an ergonomic nose bridge.
A leather lined hoodie tote transforms a zip-up hoodie into a functional shoulder bag, with the hood forming its handle. Duffle bags, backpacks, and crossbody messenger bags are reimagined in shiny leather, or realised in recycled nylon with the House’s signature washed, pierced, and distressed finishes.
