New Year Series

New Year Series

On January 6, 2025, Balenciaga will debut its New Year series through videos directed by Lucca Lutzky, accompanied by still imagery.
Actress and singer Yang Chaoyue, model Bing Bing Liu, and actress Zhang Xiaofei star in the campaign, showcasing the New Year series alongside pieces from the Spring 25 collection.
The New Year series will be available in select Balenciaga stores worldwide and on balenciaga.com and balenciaga.cn.

New Year Series

Filmed in relaxed home settings, the videos capture intimate moments reflected in mirrors as the talent prepare for New Year festivities.
Through heartfelt voiceovers, they share uplifting reflections on anticipating good fortune and honoring cherished New Year traditions.

New Year Series

The series features new ready-to-wear styles, including hooded denim and flannel jackets, a leather taxi jacket, hoodies, sweatpants, and t-shirts.
Each piece is adorned with the New Year series motif: a patched monogram Balenciaga logo with a washed, frayed finish.